ED HOFMANN

I build meaningful places that drive business forward, translating vision into engaging and effective environments. For 20+ years I have turned the vision of companies, institutions and communities into real places, holding strategy and hands-on execution together.

I work across the full arc: site selection, feasibility and lease negotiation, then programming, design, construction and closeout, through operation and standards. I led market entries in 39 countries and 500+ locations across 70+ countries, representing more than $750M in retail sales. I’ve overseen 2.1M sq. ft. of office space and 5M sq. ft. of distribution centers as a Workplace and Facilities lead. I've worked with matrixed teams to find millions in savings for several global healthcare global and pharmaceutical companies.

My background combines an expansive breadth of global experience integrating prototype and innovation design, project management, architecture, retail development, brand position, workplace & facilities, market analysis and real estate commercial strategies.

I have a unique capability to operate within the front, middle or back end of the development process. From design conceptualization to well-managed execution and completion.

My experience has shown me that successful physical places must surprise and delight, be experiential and nimble. We no longer have the luxury of a passive user as they are smarter, faster, more sophisticated, and demand a new level of autonomy.

Every sq. centimeter of the environment should work in unison, like an orchestra, with all other services to create a unique, emotionally-compelling experience. This is especially true in pediatric healthcare amenities, delivering impactful healing for our youngest.

The demands in workplace and office facilities post-covid are intense, as we must now earn the commute, create spaces that foster a meaningful and effective level of engagement and encourage collaboration.

Hospitality is a core foundation of creating an emotional bridge for users; bringing loyalty, care, and repeat use, no matter the category or sector.

But even more importantly, with all the constraints in the world is the essential need to do more with fewer resources. Locations must cost less, be more productive, more efficient, changeable, and include an amazing marriage with their digital footprint, and maintain the company’s equity, impact, and quality.

One example of doing more with less is the development of tiered location formats of varying sizes and costs by tapping the potential of every location while driving very high productivity. Here examples in retail:

I’d love the opportunity to share more with you.