https://ed-hofmann.com/contact daily 0.75 2021-01-02 https://ed-hofmann.com/home daily 1.0 2024-10-28 https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/93e732a9-1a52-451d-8c5c-1eecade3fe43/Screen+Shot+2021-01-08+at+11.17.14+AM.jpg Home The AVES Victoria’s Secret, Kuwait City https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/9414f3d3-95c7-48d0-b32a-de7b1b563992/Screen+Shot+2021-01-04+at+8.04.31+PM.jpg Home Resorts World Sentosa, 5 years apart, same location. Higher sales post renovation https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/c65cecca-c110-4b14-bc2d-959be0e65bdb/Screen+Shot+2021-01-04+at+8.35.34+PM.jpg Home Victoria’s Secret Small Format Store, Via Dei Calzaiuoli, Florence, Italy https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/42c91870-9350-4180-8c5d-5f97a997dc37/Screen+Shot+2021-01-12+at+11.47.44+AM.jpg Home https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/7f87b521-7e3e-475d-99c4-f03cd014d9eb/Screenshot+2024-10-09+at+8.22.40%E2%80%AFPM.png Home - Make it stand out Interior concept for a South American Wellness Brand https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/9bc6f7b9-4c07-4544-ae10-b5d8042db4f9/Screenshot+2024-10-09+at+8.05.17%E2%80%AFPM.png Home - Make it stand out Denver, Park Meadows Center, VOW’D Weddings https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/93f0206c-d265-4102-9570-02c26e553a7b/Screenshot+2024-10-09+at+8.17.14%E2%80%AFPM.png Home - Make it stand out Sabon Beauty Holiday Pop-Up, Hyundai Seoul, Korea. FULL PROJECT INFO https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/4e7e0cca-b78e-42a5-ab46-637d78f240a8/Screenshot+2024-10-09+at+9.11.02%E2%80%AFPM.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/6547b61d-64ff-4e8c-bf98-b7ca9bd6e9d5/Screenshot+2024-10-09+at+9.09.14%E2%80%AFPM.png Home Example Victoria’s Secret store format strategy https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/f1527ce6-0430-43ec-90af-8e718ea222fe/Screenshot+2024-10-09+at+9.09.24%E2%80%AFPM.png Home Example Bath + Body Works store formatting https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/8ec449d2-95ca-4d59-98b2-f9e2033d896d/Screen+Shot+2021-01-12+at+1.45.31+PM.jpg Home Bath & Body Works small format store concept https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/74c007b9-1f5c-420a-bc07-7ed0abbd233e/Screen+Shot+2021-01-15+at+6.50.29+PM.jpg Home Click Image for full article https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/14ef2651-3e6b-45b3-a2f5-955614c28d52/Screenshot+2024-10-10+at+3.18.27%E2%80%AFPM.png Home More about TEAM & CULTURE https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/7b000e3e-b612-410b-a074-531c99cd0d4d/Screen+Shot+2021-01-04+at+8.37.34+PM.jpg Home The AVES Victoria’s Secret, Kuwait City. MORE DETAILS https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/26dd70a8-5331-4229-81b6-72e10ef552a9/Screen+Shot+2021-01-12+at+11.12.29+AM.jpg Home Paris Orly Int’l Airport Victoria’s Secret Beauty + Accessories https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/58044ab5-463f-4892-8a8c-4352842d6416/Screen+Shot+2021-01-12+at+1.43.25+PM.jpg Home Victoria’s Secret Pink at Abu Dhabi Int’l Airport https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/edcf444f-4ade-42b7-a304-d9f67b0fe02d/Screenshot+2024-10-09+at+8.16.15%E2%80%AFPM.png Home Sabon Beauty, Holiday Pop-Up, Japan https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/62b3a23e-a340-4ceb-a132-6ee629194d83/Screenshot+2024-10-09+at+8.04.15%E2%80%AFPM.png Home - Make it stand out Denver, Park Meadows Center, VOW’D Weddings. FULL PROJECT INFO https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/0e1fc80c-1dbe-4894-b849-0d6ee950350f/Screen+Shot+2021-01-08+at+11.30.04+AM.jpg Home A Truly Global Marketplace https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/d673768a-c37a-432e-81f1-3f10705ec14c/Screen+Shot+2021-01-04+at+7.08.50+PM.jpg Home Hearld Sq. Victoria’s Secret Perfumery, NYC https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/f5527c13-8c33-4de1-92a9-e7a77d486d81/Screenshot+2024-10-09+at+8.04.31%E2%80%AFPM.png Home - Make it stand out Denver, Park Meadows Center, VOW’D Weddings https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/73f279c3-9985-49ee-825e-4b4ea4c19640/Screen+Shot+2021-01-12+at+11.10.44+AM.jpg Home Victoria’s Secret is the world’s #1 Mono-brand in the Travel Retail channel https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1d1c33dc-46bf-436d-9555-699eb16836dd/Screen+Shot+2021-01-12+at+12.24.30+PM.jpg Home https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/adc6a4d8-75c2-44b4-92fb-2876ccda87eb/Screen+Shot+2021-01-04+at+7.33.37+PM.jpg Home Victoria’s Secret Flagship at The Aves, Kuwait City https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/a351c994-7d59-42f2-b277-ce688058e219/Screen+Shot+2021-01-12+at+11.11.57+AM.jpg Home Home, Beauty + Fine Fragrance Expertise https://ed-hofmann.com/about-1 daily 0.75 2024-10-10 https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1610473825418-6P0UFC5JTYG55CLA6F7O/CB0204EF-91A0-49C1-866D-3A840C9F238E.JPG Bio - Ed Hofmann At the core of great Design and genuine Brands are well-told stories. Ed Hofmann is an accomplished executive who brings those stores to life thru productive, experiential, and emotionally-compelling environments. Trained as an architect, he has un-learned the ‘one-minded designer’ approach and expanded his capabilities into the world of branded fashion + beauty retail, gaining talents in innovation, business acumen, team leadership and strategy. He has a unique ability to be impactful from initial conceptualization thru to final execution at scale. For instance, as Vice President of Store Design for L Brands, Ed drove the international expansion of Victoria’s Secret globally, performing market entries in 39 countries, including China, and opening 500 locations in 70 countries worth over $750M in sales. Growing up in the mountains of Idaho in a very small town, living 18 years in the West Village of Manhattan, and now 11+ years in Columbus, OH has taught him about balancing many perspectives. He believes that collaborative relationships, grounded in creativity and strong team culture can allow anything to be accomplished - a belief he continues to harness as a servant leader over his successful career. This especially drives him to participate in many volunteer activities including several Board roles, member of the Architectural Review Panel for Worthington, a Pelotonia Captain, and most recently he’s honored to be the Chair for the Columbus College Art + Design’s advisory Board for a new MPS degree in Retail Design, guiding and learning from a new, talented generation. He has also served as Board Chair for The Contemporary Theater of Ohio, helping steward the organization by discovering new leadership and Vision and Mission updates. When he’s not facing off with two arrogant mini-dachshunds, he enjoys taking his sons and wife to any lake they can find, tinkering on old houses and old analog cars that have a funny 3rd pedal. https://ed-hofmann.com/branded-details daily 0.75 2021-01-12 https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1610490719818-PGPLQSVO86W3WS43W6Z7/Photo-5FC0A4BF-AD39-4941-BEAE-76191E07E373-20121130-152453-1196.jpg Flagship Details https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1610490699368-IQF9XA29IQ6UN91P5F6G/Photo-7B21125F-7CB2-4C24-B3D1-BE8005C57AF6-20121118-181510-1000.jpg Flagship Details https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1610492751427-SAISK90U8N7D8U2F80A0/IMG_8320.jpg Flagship Details https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1610490493135-RPR7Z3GGOPP8Y5F9W8YS/Photo-F4E97571-59F9-4B06-B950-38900F017F63-20121201-101637-1252.jpg Flagship Details 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Teaming https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1611168830237-78IJUQKJ93X7DICD5Z9X/Ed+Hofmann+Team+Culture+13-13.jpeg Teaming https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1611168832924-P1UVF65XYJQQF21IL3PB/Ed+Hofmann+Team+Culture+20-20.jpeg Teaming https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1611262079339-IS0UV5YV39LXUGACMIL6/CFA.jpeg Teaming https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1611263899496-T16IBNA2ZTFG0KJ4JLK6/Screen+Shot+2021-01-21+at+3.45.34+PM.png Teaming https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1611168831843-K54PHIRGOJZH8IC6IXHH/Ed+Hofmann+Team+Culture+21-21.jpeg Teaming https://images.squarespace-cdn.com/content/v1/5ff0c8e30400f4089007801d/1611262084835-AWK93BOPVER4OZM57C59/Screen+Shot+2021-01-21+at+3.44.53+PM.png Teaming 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